ANDY SHAFFER

Employment

• Communications DesignerJuly 2007 - Present

  Salt Lake City School District

  • Accountable for the visual manifestation of the district's strategic message to the community.
  • Accountable for the overall accessibility of the district's web and print communications.
  • Work closely with district and school administrators to develop effective communication plans, which include internet, mobile, and social media strategies.
  • Design, maintain and support identity systems and materials for the district, individual schools, and specialized programs.
  • Direct over 30 teams of print and web content editors.
  • Developed and implemented a comprehensive training system to educate everyone responsible for communicating a message via print or web.
  • Created and implemented a project/task management system for the communications department to monitor and increase productivity.

• Snowboard InstructorNovember 2007 - Present

  Brighton Resort

  • Create a fun learning environment for beginner and experienced snowboarders.
  • Provide creative and effective lesson plans for private and group lessons.
  • Research educational trends and product technology within the snowboard industry.

• Freelance Communications Designer & ConsultantDecember 2002 - Present

  Andy Shaffer Design

  • Develop creative marketing campaigns in correlation with client business strategies.
  • Consult clients on market research, craft communication plans based on educated decisions, as well as monitor effectiveness of those plans once implemented.
  • Audit existing marketing and communication systems to provide professional solutions to improve effectiveness and return on investment.
  • Design and create stunning materials for web/print to support the client's mission and goals.

• Graphic/Web DesignerMay 2003 - July 2007

  BizTech LLC

  • Create and maintain corporate and subsidiary branding identity systems and websites, as well as a variety of marketing material to support sales representatives.
  • Plan, develop and execute internet marketing campaigns.
  • Design, develop, and deliver client communication solutions for web and print.

Education

• University of Toledo2003

  Bachelor of Business Administration

  Dual Major in Information Systems & Operations Management, and E-Commerce

Affiliations

• American Association of Snowboard Instructors

  National Association of Photoshop Professionals

References

• Available upon request