Selected Works
Sorenson Media
Complete brand identity, stationery, printed marketing materials, email campaigns, web design, and more for Sorenson Media.
Continuum
Complete brand identity, stationery, and web design for Continuum, a subsidiary of Sorenson Media.
Bear Scar Designs
Brand identity, business cards, web design and development, photography, and social media planning for Bear Scar Designs.
Valle Nevado Ski Resort
Ad designs for Valle Nevado Ski Resort in Chile, published in Snowboard, Free Skier, and SKI Magazines.
Brighton Resort
Ad designs for Bright Resort in Utah, published in various trade publications around Salt Lake City.
School Choice Catalog Campaign
Catalog designs for Salt Lake City School District, distributed by mail to all families within the district’s boundaries.
Shaffer Metal Fab
Complete brand identity, website, and social media design for Shaffer Metal Fab. located in Sidney, Ohio.
Why hello there!
I’m glad you’re here. My name is Andy Shaffer and I’m a creative director, designer, and developer in Salt Lake City, Utah where I constantly pursue new ways to blend technology & storytelling.
At my most recent position with Sorenson Media, I built and lead the in-house creative team and oversaw visual consistency of brand elements & graphics across all mediums and product initiatives while working closely with the marketing and business solution teams to implement advertising, social media, video, and email strategies.
Prior to that, I directed communications design for the Salt Lake City School District’s departments, schools, and programs, as well as led over 300 print and web content editors across 60 internal teams, which consistently reached a public audience of over 30,000 and an internal staff of 3,500 personnel.
I also own and operate a small design shop called Shaffer Creative Works where we provide creative leadership for the complete design process including market research, conception/prototyping, development and implementation of all projects, in all areas of visual communication. Some of our clients have included Brighton Mountain Resort in Utah, Valle Nevado Ski Resort in Chile, Utah Co-Op Markets, and Fortune 500 – Owens-Illinois.
So don’t be shy, let’s be friends and make something remarkable!