Recent Works
Safe & On Time, Every Time
Safe & On Time, Every Time is a performance initiative directed towards C. R. England drivers to help motivate and track their performance throughout their driving career.
Selected Works
C. R. England
UX/UI for a suite of enterprise-level digital tools and mobile apps, as well as public facing email and web design for C. R. England.
Sorenson Media
Complete brand identity, stationery, printed marketing materials, email campaigns, web design, and more for Sorenson Media.
Continuum
Complete brand identity, stationery, and web design for Continuum, a subsidiary of Sorenson Media.
Attrix
Complete brand identity, stationery, and web design for Attrix, a subsidiary of Sorenson Media.
Valle Nevado Ski Resort
Ad designs for Valle Nevado Ski Resort in Chile, published in Snowboard, Free Skier, and SKI Magazines.
Why hello there!
I’m glad you’re here. My name is Andy Shaffer and I’m a Lead UX Designer who’s passionate about creative direction, design, and development. I reside near Burlington, VT with my family where I constantly pursue new ways to blend technology & storytelling.
EXPERIENCE
Lead UX Designer
ChaiOne: 2 years, 9 months
Spearhead the creation of sophisticated digital solutions for diverse array of enterprise clients. Strategically plan and coordinate UX Design operations in line with business objectives and user goals, while collaborating closely with user researchers, behavioral scientists, front-end and back-end developers, project management, and stakeholders. Lead UX projects guided by established design thinking processes through discovery, definition, ideation, prototyping, and testing, ensuring the delivery of high-quality, effective, user-centric solutions.
Sr. Interaction Designer
C.R. England: 3 years, 5 months
Spearhead the creation of sophisticated digital solutions for diverse array of enterprise clients. Strategically plan and coordinate UX Design operations in line with business objectives and user goals, while collaborating closely with user researchers, behavioral scientists, front-end and back-end developers, project management, and stakeholders. Lead UX projects guided by established design thinking processes through discovery, definition, ideation, prototyping, and testing, ensuring the delivery of high-quality, effective, user-centric solutions.
Sr. Creative Designer
Sorenson Media: 3 years, 10 months
Built and led the in-house creative team who oversaw visual consistency of brand elements & graphics across all mediums and product initiatives while working closely with the marketing and business solution teams to implement advertising, social media, video, and email strategies.
Communications Designer & Coach
Salt Lake City School District: 7 years, 1 month
Directed and designed communications for the district’s departments, schools, and programs. Led over 300 print and web content editors across 60 internal teams, which consistently reached a public audience of over 30,000 and an internal staff of 3,500 personnel.
Don’t be shy, let’s be friends and make something remarkable!
My Process
Users are the experts of your product, not you. I employ a user-centered approach to understanding your business and design challenges. Starting with research, through product design, to user acceptance.
1. Discover
Understanding your business and users is the first-step to creating useful and efficient design. I dig in to understand your business in three major areas.
Business
First I begin with understanding the vision of key stakeholders and the value proposition for the business. Along with this I strive to understand what solutions the business has currently.
Market
Analyzing competitors and the overall market a business is competing within is important for developing an appropriate design strategy.
Users
Users are the heart of every business. Understanding how their needs and process requirements compete with business requirements is critical.
2. Define
I draw insights and connections based on collected research, analytics, and an overall understanding of the business and users.
Analysis
I analyze the information acquired during the discovery phase, organizing and making inferences that help the design project succeed.
Problem Statement
I help you understand which key performance indicators can be addressed via design solutions.
Information Architecture
I strategically map out how new functionality will integrate or change the application’s current navigation and page structures.
3. Ideate
It’s all about translating high-level requirements into design artifacts and visual designs that make an impact.
Brainstorming
After gaining an understanding of the problem, I utilize rapid ideation methods to quickly generate ideas and solutions for the defined problem.
Wireframing
I utilize an iterative process to develop low-fidelity sketches and wireframes in order to quickly explore ideas and workflows.
Prototyping
I create a lightweight testable implementation of the application allowing design assumptions and workflows to be tested with real users.
Visual Design
I bring the initial designs to life by incorporating the brand’s color scheme, iconography, and additional visual embellishments to aide users’ comprehension.
4. Measure
Just as important as understanding the needs and requirements is measuring goals and outcomes. I utilize the principles of the Google HEART framework as a systemic approach to measuring UX effectiveness.
Happiness
I utilize surveys, ratings, and reviews to measure happiness of users and stakeholders.
Engagement
Number of visits, session length and actions taken are key indicators of users’ engagement levels.
Adoption
I measure adoption by tracking the number of users completing intake or using new features.
Retention
The number of users that continue to use an application versus the number of users that discontinue use allows me to measure retention rates.
Task Success
I measure task success by determining if a user has been able to complete their job with ease and efficiency.